Help Me Price This

Not sure what to charge?

The Simple Pricing Tool
for Sellers & Creators

Built for makers, e-commerce sellers, and service providers to calculate perfect margins including platform fees.

$
40%
0%50%95%

Are you selling on a platform?

Selling on a platform? We'll factor in their fees so you don't underprice.

Select selling platform
Etsy
6.5% transaction fee + $0.20 listing fee per sale
eBay
13.25% final value fee on total sale price
Amazon
15% referral fee on total sale price
Advanced Settings
International Customer
Adds a 1.5% international transaction fee to your calculation.
Payment processors often charge extra for non-US credit cards to cover currency conversion and cross-border processing.
Sales Tax
%

US sales tax varies by state (0–10%). Check your state's requirements — this calculator is for planning only.

Enter your cost above to see your recommended price.

Pro Tips

You're in a healthy pricing zone.

A 25–50% margin is the sweet spot for most growing businesses. You're covering costs, paying yourself, and leaving room for the occasional discount or promotion without hurting your bottom line.

Factor in your total cost of doing business

Your material cost is just the start. Factor in packaging, your time, shipping supplies, and any ads or marketing. Many business owners forget these until tax season.

Price for the customer you want, not the one you're scared to lose

Underpricing signals low quality. Customers who value what you offer will pay a fair price — and those are the customers that help a business grow.

How to Use This Calculator

1

Enter your cost

What did you pay for the materials, ingredients, or wholesale goods? Type in the total.

2

Set your margin

Choose the percentage of the final price you want to keep as pure profit. 35–50% is a healthy range for most businesses.

3

Get your price

Instantly see the exact selling price you need — already accounting for Etsy, eBay, or Amazon fees if you enabled them.

Margin vs. Markup: The Formulas Explained

Profit Margin is the percentage of your selling price you keep as profit.
Formula: Selling Price = Cost ÷ (1 − Margin%)

Example: cost $10, target 40% margin → $10 ÷ 0.60 = $16.67. You keep $6.67 — exactly 40% of the sale.

Markup is the amount added on top of your cost.
Formula: Selling Price = Cost × (1 + Markup%)

With platform fees, the formula becomes:
Price = Cost ÷ (1 − Margin% − Fee%)
This keeps your profit target intact even after the platform takes its cut.

Markup is always higher than margin for the same transaction. A 40% margin equals ~67% markup. Confusing the two is one of the most common — and costly — pricing mistakes.

Read the full guide on Margin vs. Markup →

Knowledge Hub

Short, practical guides written for real business owners — no MBA required.

Pricing Basics

Margin vs. Markup: Which One Should You Use?

The difference can cost you real money if you mix them up.

 Platform Fees

A Beginner's Guide to Etsy Fees in 2026

Every fee broken down — including the one that surprises most new business owners.

 View All 5 Guides →